Make road safety campaign a priority

Less than an hour into the New Year, 11 Kenyans died in a road accident at the perennial black spot, Salgaa. The annual ritual where government and other 'stakeholders' engage in exhorting the public to be safe on the road remains just that— a ritual which motorists, the traveling public and even the traffic police pay mere lip service to. These campaigns— Arrive Alive, Toa Sauti etc— while laudable, fail to address the core issue behind the carnage on our roads. Laws alone do not make it safe to be on the road...