NIVEA is seeking to cut Unilever's lead in the local skin care products market with a Sh100 million investment to grow its sales in the lucrative beauty business. The company announced Wednesday that the funds will be used to rebrand its skin and body care product portfolio to make them appeal more to local consumers. “Following extensive research, about two-thirds of all purchasing decisions are made at the shelf ... the consistent design language across all channels - from product packaging, through point of sale to advertising will seek to increase consumer identification with the brand,"...
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