Marketing Medicine Chris Harrison is a marketing and advertising practitioner of 30 years’ standing. From Nairobi, he leads a network of 13 Ad Agencies across Sub Saharan Africa. He’s ready to prescribe answers to your marketing questions, and you can consult him on Twitter @harrisoncj or at www.chrisharrison.biz CM asks: As an advertiser, how much of a responsibility do you feel you have to incorporate some sense of Kenyan culture (as opposed to Western) in your adverts, for both local and international companies/products?...
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