AK asks: Marketing and Advertising are two essential tools for growing a business; can you explain why this is from your point of view and perhaps give us some examples where these tools have helped businesses in Kenya to grow? Chris answers: Marketing is a discipline, and the practice of advertising is somewhere between an art and a science. The key focus of Marketing is analysis, which may surprise many readers. The Marketing team is responsible for looking over the horizon. Identifying consumer, trade or competitive trends...
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