Sharp targets 20% Kenya market share

Electronics company Sharp has made a re-entry in Kenya through local partner PoleStars and says it is targeting a 20 per cent market share by 2014 up from the current 5 per cent. To mark its fresh assault on the local market it has launched the first commercially available 80-inch LED TV and its latest Double French Refrigerator Sharp's general manager for Middle East FZE Tagami Yasuharu said these products are part of the company’s plan to capture the modern luxury lifestyle market. The company had slowed down its Kenya operations in past few years...