When Benz put his first motorcar on the road in 1889, the public and media referred to it as a horseless carriage. Apart from human feet, every other method of road travel they had ever seen had horses attached to it. And the striking feature of this one was that it hadn’t. When the radio receiver was first launched, it had no wires. But the long established telephone did. So people referred to the magic box as the ‘wireless’. But within a few years, the market lost the need to refer these innovations to familiar things...
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