CP protests : Chris have you seen this awful billboard in Nairobi? I think it’s very revolting! Chris says : I did indeed see this billboard, CP, which means that on one level it is working. That is on the level of impact. Many billboards in this town try too hard to communicate. By which I mean that the advertiser is interested in projecting as much information as he can cram into the space he has rented. Full marks for attempting to gain value. Zero marks for effectiveness. You see, no one is as interested in your advertising message as you are yourself...
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