For 50 years, Kenya’s branding challenge has remained remarkably the same: how to diminish - to insignificance - the ugly in the beautiful. Or, to use a more graphic, if somewhat revolting metaphor, how to avoid the ‘fly in the soup’ curse. (By “fly in the soup’ I mean it plainly, not as the usual joke!). The ‘flies in the soup’ in Mzee Jomo Kenyatta’s years were the assasinations of Tom Mboya, Josiah Mwangi Kariuki and others, detentions and tourture, and the seeds of corruption and ethnic division...
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